How many words should there be in my script.

I get asked all the time “How many words can I have in my ad”? Well this might help. For a comfortable “normal speech” read use the following but remember: for phone numbers, each spoken number = 1 word. (i.e., 3281 1704 = 8 words) WORD COUNT TIMINGS WORDS = SECONDS 7 words = 3 seconds 12 words = 5 …