How many words should there be in my script.

Ashleigh Mac Audio Production, Voiceovers

I get asked all the time “How many words can I have in my ad”?

Well this might help.

For a comfortable “normal speech” read use the following but remember:

for phone numbers, each spoken number = 1 word.
(i.e., 3281 1704 = 8 words)

WORD COUNT TIMINGS

WORDS = SECONDS
7 words = 3 seconds
12 words = 5 seconds
17 words = 7 seconds
23 words = 10 seconds
35 words = 15 seconds
70 words = 30 seconds
140 words = 60 seconds